Data quality in customer relationship management (CRM): Literature review
نویسندگان
چکیده
منابع مشابه
Data Mining for Customer Relationship Management (CRM)
Data Mining has enjoyed great popularity in recent years, with advances in both research and commercialization. The first generation of data mining research and development has yielded several commercially available systems, both stand-alone and integrated with database systems; produced scalable versions of algorithms for many classical data mining problems; and introduced novel pattern discov...
متن کاملCustomer Relationship Management (CRM) System
What is a Customer Relationship Management (CRM) system? Not only is there little agreement on what it really stands for, there is even less agreement on what constitutes a CRM system, how it should be used, the potential of profitability gain, the impact on customer loyalty, the costs involved, the personnel needed, and the training needed for the CRM personnel. CRM system characteristics are ...
متن کاملFrom Customer Relationship Management (CRM) to Supplier Relationship Management (SRM)
In today’s extremely competitive environment, companies are investigating new means of increasing profit by implementing so called Customer Relationship Management Systems (CRMs). But the needs to continually cut costs and focus on core competencies has led companies to focus on how to improve the supply chain and leverage their supply base. Many have shift from a vertical integration model to ...
متن کاملFrom Customer Relationship Management ( CRM ) to Supplier Relationship Management ( SRM )
In today’s extremely competitive environment, companies are investigating new means of increasing profit by implementing so called Customer Relationship Management Systems (CRMs). But the needs to continually cut costs and focus on core competencies has led companies to focus on how to improve the supply chain and leverage their supply base. Many have shift from a vertical integration model to ...
متن کاملCooperative Customer Relationship Management (CRM) in Alpine Tourist Destinations
Internet technology is a major enabler for collaboration in customer-oriented processes; in this case a corporate CRM infrastructure for tourist destinations. Besides this crucial technological driver, the need for an increased customer-orientation in marketing activities through the utilization of knowledge about customers forces a change in marketing communications. This adaptation is require...
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ژورنال
عنوان ژورنال: Strategic Management
سال: 2020
ISSN: 1821-3448,2334-6191
DOI: 10.5937/straman2002040p